Kristin Wolter-Canfield of Everbloom Design

We’re doing work we love, work that inspires us, and we’re also pursuing our passions and making them priorities. In our latest Working Girl series, I visited and excitedly partook in a floral workshop with the beautiful, artistic and creative Kristin, floral and event designer, of Everbloom Design. Meet Kristin...

Andrea Fenise Memphis Fashion Blogger interviews Kristen, floral designer,  of Everbloom Design 

+TELL ME MORE OF HOW DID WE GET HERE.. AS A WORKING GIRL FOR EVERBLOOM DESIGN?

I have a passion for art, interiors, and architecture. I grew up with a mother who was an artist and interior designer. Both my brother and sister are artists. The passion to create beauty is in my blood.  Drawing from this fervor for art, I love to explore different shapes and textures. I prefer to use out of the box materials and ingredients, utilizing locally grown flowers and foliage whenever possible. I am drawn to color and the emotion that colors evoke. I have an eclectic sense of design and my style is organic and sculptural. Combining all of these elements into my work results in a unique living art.

+HOW DOES YOUR CURRENT WORK INFLUENCE YOUR PERSONAL STYLE? 

After turning 40 I started to evolve into a comfortable place with my work and ability. With that new confidence I started to come into my own in terms of my own personal style. I take more risks and wear what I want instead of what is on trend. I also know the importance of something hand made. I try to make more investments in artist made items to support local artists. 

+ DO YOU HAVE ANY UNEXPECTED SOURCES OF CREATIVE INSPIRATION, IF SO WHAT ARE THEY?

I gather inspiration from everywhere. I think it is really important to be aware of your surroundings and constantly looking at life through your creative eyes. Inspiration will emerge in very unexpected places. I get color inspiration from interior design, landscape photography or paintings. I see pattern and texture inspiration from textiles, architecture, and nature. Sometimes even my children's' drawings give me inspiration. 

Andrea Fenise Memphis Fashion Blogger interviews Kristen of Everbloom Design
Andrea Fenise Memphis Fashion Blogger interviews Kristen of Everbloom Design

HOW DO YOU THINK WORKING IN A CREATIVE INDUSTRY CONTRIBUTES TO SOME OF THE WORLD’S BIGGER CONVERSATIONS AND WHAT ROLE IS YOUR WORK PLAYING IN THIS SHIFT IN THINKING? 

I struggle with this. It is hard to work in an industry that is so wasteful. Once an event is over many times the arrangements get thrown in the trash. This breaks my heart. I work with a group called Bouquets Of Hope that will collect the flowers and repurpose them into small arrangements to deliver to retirement homes and hospice centers. The flowers brought joy to the couples day and then go on to give joy to someone needing a smile. Providing a service to your community is an essential part to society in my opinion.  Flowers make everyone happy. Happy people make happy citizens Happy citizens make a happy world.

Andrea Fenise Memphis Fashion Blogger interviews Kristen of Everbloom Design

+ WHERE DO YOU SEE YOURSELF AS A BRAND, EVERBLOOM DESIGN GOING INTO THE FUTURE?

I am quickly outgrowing my home studio so I hope to eventually find a space that I can work in and possibly host classes, workshops and pop ups. My dream would be to be in the Broad avenue Arts District. 

THANK YOU KRISTIN! | @everbloomdesignmemphis