As a creative entrepreneur who wears many hats and titles and the owner of two companies that happen to both be relatively under the same scope of work, everything flows together seamlessly. Launching Style Junkie again has been the ideal opportunity to blend all of my creative practices together to work on it's first of many lookbook campaigns. Allow me to show my work as I share Style Junkie's Pretty Much Lookbook.
STYLE JUNKIE | Branding & Styling
.: BRANDING :.
Style Junkie is a trendy and style focused brand.
When designing the concept and direction for the brand, I kept in mind a few branding elements for the brand relaunch. I always want something chic, fashion forward, and minimal—I think what I have achieved is just that
While designing the graphics and ad layouts, I wanted to keep the fonts and color palette clean but visually captivating. The Spring collection is all about the beauty of accessorizing and the simplicity of dainty accessories. All of the branding elements needed to be cohesive to the styling and photography.
.: STYLING :.
Styling comes like first nature for me. It's essentially how I began my career in fashion. What I loved the most is the ease in bringing all of my brands together to direct this campaign. I pulled pieces from my upcoming bridal collection to style the accessories with. I wanted fresh, clean, what else is minimalist other than white. I adore pairing blush with all white and using gold hardware in accessories to complement such a pretty color palette.
.: BEHIND THE SCENES VIDEO :.
One of my goals is to incorporate lifestyle videos with the campaigns. I love video and enjoy watching the accessories come to life visually in video campaigns. Here's a snippet of the Pretty Much Behind the Scenes video.